Contrary to popular belief, Twitter is about more than just telling people “I ate oatmeal for breakfast.” It’s actually a great place to find news and entertainment updates, get special deals and discounts and even find a job. (That’s what our new Director of Social Marketing did!)
News: Get real-time news updates like a California earthquake or the Hudson plane crash before there’s a peep about it in the media.
Entertainment: It’s not stalking – it’s following! Follow your favorite movie stars, food critics, athletes and more to get an inside glimpse of what they’re like when they aren’t being chased by paparazzi.
Networking: Find people who like peanut-butter and pickle sandwiches just like you! And keep tabs on business contacts to see what conferences they’ll be attending and any new ventures they’re tackling.
Deals and discounts: Follow your favorite hotels, airlines, stores, bars and more because they often tweet special offers just for their Twitter followers.
Knowledge of the masses: Have a question? Forget searching for the answer on Google. Just type in (for example), “Do fish hiccup?,” to get an immediate response from your friends and followers.
Find a job: Here’s some proof that this actually works – A few months ago, our future Director of Social Marketing decided to search for a Sr. Social Marketing position within her own playground – Twitter.
“I used Twitter to discover social media panels and events to meet the kind of people I like to know and work with. Dave Allen of Pampelmoose (@pampelmoose) spoke at an HP social media panel and SF Music Tech (#sfmusictech). He introduced me to ‘Frosty’ from HP (@frostola), who didn’t have an exact date for an opening on his team, but referred me to a blogger/Ad exec/event producer with interesting tweets (@britopian). Brito’s blog listed a few great opportunities exactly in the space I wanted to be in and a couple of weeks later, I happily joined AlikeList as the new Director of Social Marketing. I heart Twitter.”
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